Privacy Policy
Last Updated: 2026
Keto Baker London ("we," "us," or "our") operates the ketobakerlondon.com website. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our site, which provides information and affiliate links related to William Hill betting sites.
Information We Collect
We may collect information about you in the following ways:
- Personal Information: Name, email address, and other details you voluntarily provide through contact forms or account registration.
- Technical Data: IP address, browser type, device information, and operating system when you access our website.
- Cookies: Data stored on your device to recognise you on return visits (see Cookie Policy below).
- Usage Data: Pages visited, time spent on site, links clicked, referral sources, and other browsing behaviour.
How We Use Information
We use collected information for the following purposes:
- Website analytics and performance monitoring to understand user behaviour and improve site functionality.
- Affiliate tracking to attribute conversions and earnings from referred users to William Hill and other betting operators.
- Site improvement and content optimisation based on user engagement data.
- Responding to your inquiries and providing customer support.
- Complying with legal obligations.
Cookie Policy
Our website uses the following types of cookies:
- Essential Cookies: Required for website functionality and security.
- Analytics Cookies: Google Analytics and similar tools to track user behaviour and site performance.
- Affiliate Cookies: Set by William Hill and other betting operators to track referrals and commissions.
- Marketing Cookies: Used for retargeting and advertising purposes.
You can control and delete cookies through your browser settings. Disabling cookies may affect website functionality. You may also opt out of specific cookie categories through your browser's privacy preferences or by contacting us at privacy@ketobakerlondon.com.
Third-Party Links
Our website contains affiliate links to William Hill betting sites and other third-party operators. We are not responsible for the privacy practices, terms, or content of these external websites. We strongly recommend reviewing their respective privacy policies before providing any personal information or engaging in gambling activities. Third-party operators are independent entities with their own data collection and processing practices.
Your Rights
Under the UK General Data Protection Regulation (UK GDPR) and Data Protection Act 2018, you have the right to:
- Access your personal data and obtain a copy of information we hold about you.
- Rectify inaccurate or incomplete personal data.
- Erase your personal data (right to be forgotten) under certain circumstances.
- Restrict processing of your data.
- Object to processing for direct marketing purposes.
- Data portability – receive your data in a structured, commonly used format.
- Withdraw consent at any time where processing is consent-based.
If you are located in the United States, you may have rights under the California Consumer Privacy Act (CCPA) and other state privacy laws. To exercise any of these rights, please contact us using the details provided below.
Data Retention
We retain personal information only for as long as necessary to fulfil the purposes outlined in this Privacy Policy or as required by law. Analytics data is typically retained for 26 months. Affiliate tracking data is retained in accordance with William Hill's and other operators' requirements. You may request deletion of your data at any time, subject to legal retention obligations.
Contact Us
If you have questions, concerns, or wish to exercise your data rights, please contact us at:
Email: privacy@ketobakerlondon.com
We will respond to data requests within 30 days as required by UK GDPR.
Important Notice: Gambling can be harmful. If you or someone you know has a gambling problem, please visit GambleAware.co.uk or contact the National Problem Gambling Clinic.